“They may forget what you said — but they will never forget how you made them feel.”
—Carl W. Buehner
Have you ever watched a scary or sad movie? If you’re like most people, in a scary movie you’re sitting on the edge of your seat with your senses heightened, ready for the “scare”! For sad movies, you build up to the point where something happens and it makes you emotional.
One experience that has affected me for years (ever since I was a little kid) was open water! Although sharks don’t live in lakes when we would go to a local lake, I was always nervous of what was lurking under the water. This was due to my watching the movie “JAWS” while in grade school. Even as an adult you can witness me almost running out of the water when plants on the bottom of the lake touch my feat. As for the ocean, well, let’s just say that I stay in shallow water!
Your BRAIN does NOT know the difference between fiction and reality. This is the reason why coaches ask their athletes to run through perfect performances/procedures in their mind prior to en event. In his book Psycho-Cybernetics, Dr. Maxwell Maltz explains “Experimental and clinical psychologists have proved beyond a shadow of a doubt that the human nervous system cannot tell the difference between an ‘actual’ experience and an experience imagined vividly and in detail.”
So, the next time you have a presentation, take your audience on a journey. Share a story that helps them ‘experience’ your presentation. They may forget what you said — but they will never forget how you made them feel.